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Online Brand Awareness is a sub-category of Search Engine Marketing (SEM). It is best suited for large businesses that want to engage in brand building and would like to create brand awareness online. In its most nascent form, online brand awareness is done through display or banner ads. These image and rich text ads are targeted to websites and social sites where your target customer is online.
SEO optimizes the web page elements, content on your website and reference to your business on the Internet. This helps your website to appear higher in rankings on search engines like Google, when someone searches for keywords relevant to your business. Search Engine Optimization is an activity intense process, where it takes at least 4-6 months for the first results to be visible.
Social Media Marketing refers to promoting your brand on social media. Digital Prachar's social media marketing service is based on the strong tenet of a great content strategy which helps drive higher engagement with your brand on social media. Creating your brand's presence on popular social media platforms, identifying the themes and topics for content,
Users located near your business who are searching online for your services are more likely to convert as your customers. Local SEO creates and optimizes your business information on local search engines and directories. This helps you get more customers from your locality. The best things about Local SEO is that you don't need a website to reach your target customers.
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