Ecommerce, often known as electronic commerce or online commerce, refers to the purchase and sale of products or services through the internet, as well as the transmission of money and data to complete these transactions. Ecommerce is frequently used to refer to the online sale of actual things, but it may also apply to any type of economic transaction that is aided by the internet. Whereas e-business encompasses all aspects of running an online firm, ecommerce focuses solely on the exchange of products and services. THE HISTORY OF ECOMMERCE BEGINS ON AUGUST 11, 1994, when a guy sold a CD by the band Sting to a friend via his website NetMarket, an American retail platform TYPES OF ECOMMERCE MODELS-

There are four basic ecommerce models that may be used to explain practically any transaction between customers and businesses.


Organizations that offer to buyers are known as B2C. Since the B2C model is the most continuous plan of action, it includes a wide scope of choices.

Any buy you make as a client at an internet based business – think clothing, home necessities, and amusement — is a B2C exchange.

A B2C buy has much quicker dynamic cycle than a B2B purchase, particularly for lower-esteem items.


A firm offers its item or administration to one more business in a B2B plan of action. The purchaser is here and there a definitive client, albeit more often than not the purchaser exchanges to the shopper.

B2B exchanges have a more drawn out deals cycle, however more noteworthy request esteems and more recurrent orders.

Ongoing B2B trailblazers have cut out a specialty for themselves by shunning indexes and request sheets for web based business destinations and better particular market focusing on.


C2B firms permit individuals to offer labor and products to organizations. In this online business approach, a site might permit customers to post errands they need done and have firms go after the gig. Offshoot advertising administrations are additionally delegated B2B.


A purchaser to shopper (C2C) business, regularly known as an internet-based commercial center, joins clients to trade items and administrations and brings in cash by charging exchange or posting expenses. At the beginning of the web, organizations like Craigslist and eBay spearheaded this idea. C2C firms gain from themselves pushed the development of propelled purchasers and venders, yet quality control and innovation support are critical difficulties.

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